The conversion rate of visitors to company websites to lead rarely exceeds 0.5%. According to studies, 30% of live chats conducted can be lifted from anonymity into concrete customer information. They become warm leads via a CRM sustainable usable. A study from the USA found that up to 92% of visitors who took advantage of a live chat experienced the experience as very positive. Thinking further: we believe that it is precisely the proactive customer approach of website visitors that brings the real breakthrough in new customer acquisition. 60% of decision-makers obtain detailed information about providers and possible solutions in advance on the Internet. What could be more obvious than to target this early and unique customer retention opportunity? Therefore, a clear recommendation: proactively tap this dormant customer treasure – before your competitors do!